Zynga Launches Bitcoin Trial Zynga Launches Bitcoin Trial
Key Takeaways
  • Zynga is trialing Bitcoin payments at its top social gaming products.
  • In a partnership with BitPay announced on reddit, players can use the virtual currency to make in game purchases.
  • No plans have been announced to introduce the currency at its real money poker site ZyngaPlusPoker.

Zynga has announced it is trialling the use of Bitcoin payments for some of its most popular games. 2k3q2y

The test is available for in-game purchases on FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille—but not currently its poker app, Texas Hold’em Poker, nor its UK real-money counterpart.

cancelled plans to launch real money gaming in the US. It also signalled a refocus on its free-to-play suite of titles.

The Bitcoin trial is unlikely to change those plans, but the synergy between social and real money gaming remains an exciting prospect for Zynga investors—once the company has managed to find a stable market from which it can start to grow. Zynga’s last financial report showed that daily active s had fallen from 60m to 30m.

For the Bitcoin trial, Zynga is in partnership with BitPay which plans to be the “PayPal of the Bitcoin world,” and early testers have found the payment process to be commendably fast and simple. Poker operators Seals with Clubs and InfinitiPoker.